Get More Leads and Sales with VW STRATEGY
A brand is a voice
1. It’s how people talk about your business when you’re not listening
What does your existing brand say about your organisation? Strike the right balance between unique imagery and relatable messaging and you’ll see your brand grow organically.
2. Your brand is a narrative
It should create an irresistible story, combining an aesthetic that makes sense with copy that reinforces what you do and why you do it. Think of the brands you see on a day-to-day basis, what makes them stand out to you?
3. It requires a team of specialists
Our branding team consists of specialist designers, experienced copywriters, strategy masters and SEO experts. We’ll work closely with you, creating a complete brand that will help you stand head and shoulders above the competition.
Branding is so much more than a logo
- Your audience’s first impressions are made within 0.05 seconds of seeing your brand.
- Are you giving off the right impression?
- It needs the right combination of style, copy and design. A great brand will cut through the noise and help you stand out in your industry.
Branding examples
The principles of good branding
Research
Visual proposition
Visual proposition
Without thorough research, your brand won’t resonate with your target audience.
Your brand should be created with your research in mind. If your prospective clients prefer a certain aesthetic, then the best design would be that!
Sometimes there’s an industry standard colour palette. Either adhere to that, or break the mould – it’s up to you.
Visual proposition
Visual proposition
Visual proposition
How do you visually want to portray your business?
The way you design your logo and general aesthetic will say a great deal about who you are as a business. If you’re a business with a rich heritage, you should play on that while avoiding looking dated. A cutting edge tech firm? Your look should match that.
Longevity
Visual proposition
Longevity
Will your visual identity stand the test of time?
Rebrands can be expensive, it’s best to get it all right now, futureproofing your business. Make sure your logo and brand are built to last. It will build equity over time, something you really don’t want to lose!
Placement
Straplines
Longevity
You cannot design your brand in isolation.
Test how it will look on social media platforms, on a website, on clothing and on your content. Your new logo might look great, but then fall apart when in situ.
Straplines
Straplines
Straplines
Not all brands need one, but unless you’re very well known, a concrete strapline is a great way to garner interest in your business.
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