Business Propositions

Why is your business proposition important?

Your proposition is what connects your product/service with your target audience. Are you currently communicating this in the best way?

Be honest – probably not.

A good proposition needs to concisely acknowledge your customers’ pain points, introduce your company and why your solution is the one for them.

All in as few words as possible.

Our approach to writing propositions

As a third-party agency, we’re perfectly positioned to help you assess the market, drawing on decades of copywriting and in-market experience to help you refine your messaging and craft a proposition that helps you stand out in a saturated market.

Step 1: Discovery meeting

First and foremost, we’ll take the time to get under the skin of your business. Our comprehensive research process consists of an initial discovery meeting with your key stakeholders, followed by a deep dive into competitor messaging and industry best practices.

Step 2: First dreaf

Following the research phase, our specialist copywriters will draft an industry-leading slice of messaging. This is usually fairly short, clocking in at around 150-250 words, but this will form the basis of all ongoing messaging, so it needs to be spot on.

Step 3: Refinement

Once drafted, we’ll work closely with your stakeholders to refine and amend your proposition, ensuring that it resonates not only with your internal team, but also with your target audience.